G by Glossier is a personal care brand for men. What if personal care was more approachable for men? Women do their own research in skincare and cosmetics - Is there a way to educate men about the importance of early skincare? This Glossier extension will help you with all of that.

What I did: Logo, branding, brand strategy, brand research, packaging design, retail interface design, retail displays, interviews, copywriting.

G by Glossier is a personal care brand for men. What if personal care was more approachable for men? Women do their own research in skincare and cosmetics - Is there a way to educate men about the importance of early skincare? This Glossier extension will help you with all of that.

Displays

Counter top

countertop display-01

Gondola - For Normal Skin

Gondola - For Normal Skin

blackglossierdisplay-01

Gondola - For Sensitive Skin

whiteglossierdisplay-01

Retail Interface

Gallery

2180414_Yvonne_Product11165Custom Name
Bottom-01
2180414_Yvonne_Product11293Custom Name
2180414_Yvonne_Product_closeup_Wipe
2180414_Yvonne_Product_wipes
2180414_Yvonne_Product11220Custom Name
Glossier-01
2180414_Yvonne_Product11470Custom Name-01
2180414_Yvonne_Product11221Custom Name
top-01
Bot
2180414_Yvonne_Product11262Custom Name
2180414_Yvonne_Product11268Custom Name
2180414_Yvonne_Product_CloseUp_Uv
Untitdddded-7-02

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