A rebrand of REI Co-op to refresh the entire brand system focusing on current trends of “going outdoors.” With the new system, you will discover a wider range of brand applications across different platforms, as well as gearing the brand towards a wider demographic range.

A rebrand of REI Co-op to refresh the entire brand system focusing on current trends of “going outdoors.” With the new system, you will discover a wider range of brand applications across different platforms, as well as gearing the brand towards a wider demographic range.

_*REIposters-01

Photography by Charlie Sin  –  Video sourced from YouTube

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