A rebrand of REI Co-op to refresh the entire brand system focusing on current trends of “going outdoors.” With the new system, you will discover a wider range of brand applications across different platforms, as well as introducing the brand to a more suitable audience.

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Photography by Charlie Sin  –  Video sourced from YouTube

Selected Works

GoodwillComing Soon

G by GlossierPackaging Design

SIG CombiblocPackaging Design

REI Co-op RebrandBrand Identity System

Lonely LingerieStore Experience

Drink Me - AbsinthePackaging Design

&YoursPackaging Design

Dazzle BourbonPackaging Design