SIG Combibloc, an aseptic packaging company, visited ArtCenter College of Design to look for students to develop innovative ideas for their currently engineered, but boxy packaging.
The design research was divided into short, mid, and long term goals for the company, which depended on their current capabilities with their filling technologies.
Excellence – Engineered.
Team: Diane Chen and Grace Lee (SIG sponsored)
Droplet Package. For beautifully displayed, ergonomic, larger sized bottles.
Sumo-On-The-Go Package for on-the-go users. Package fits in cup holders in all vehicles. Cap designed for one-handed use.
Diamond Cut Package to enhance product experience before and during opening. Cap automatically cuts foil when twisted.
Zig & Zag Package for space efficiency on shelves and during transportation. Cap designed for easy-sealing creamers. Zig & Zag can also be sold as a multi-pack when stacked together. Potential clients: Starbucks Coffee, La Crème
Left: Juicy Slice Package for enhancing appetite appeal by using shapes with opportunity for graphics. Designed to be easily grabbed from the top.
Right: Premium Pouch Package is a juice box appealing to adults. Unique shape helps the brand and product stand out on shelves.